Karel Hage - Work Experience

Marketing Lead • DEC 2020 – PRESENT

Leading marketing organization with focus on digital communications and public relations.
Managing all digital channels including YouTube, Facebook, LinkedIn, and Instagram

Increased engagement across all digital channels by more than 230% in six months
Managed all digital channels

Defined the strategy for digital marketing, corporate marketing, and branding for two brand new startups, Innovia Works and Smart Innovations Inc.
Designed responsive corporate websites with search engine optimization (SEO), developed marketing content, and identified the customer benefits of both corporate brands and their solutions
Managed social media pages and launched startup operations
Collected and organized data and came up with recommendations and insights to position both clients
Built an in-depth understanding of trends in the education and innovation sectors and recommended areas of development digitally and socially

Grew website inbound traffic by more than 35% and decreased the bounce rate by 40%
Increased click-through rates by 25% using personalized and targeted email marketing campaigns
Planned and executed the annual Antworking Day and Seedstars events for two years bringing in 400+ attendees yearly
Boosted reach and engagement by 900% and 570% respectively, through the creation of native video content
Introduced an influencer outreach program and enhanced brand awareness and conversion by 15%
Headed the creative development and executed the digital image and brand expansion of antwork in Cyprus
Led efforts related to marketing strategy, campaigns, objectives, calendars, marketing plans, and budgets
Authored and executed all email marketing initiatives
Managed all web presence and social media platforms such as Google My Business, coworker.com, Instagram, LinkedIn, Twitter, and YouTube
Compiled and presented monthly performance and measurement reports to the board based on Key Performance Indicators (KPIs)
Programmed community events, activations, and partnerships for all marketing activities
Created and ensured consistency in the brand’s tone of voice

Improved Search Engine Optimization (SEO) and increased the website score from 65% to 99% on Alexa.com
Increased online conversion rates by 30% through SEO optimization and SEM campaigns
Optimized online spending budgets by 10% while meeting goals and KPIs previously achieved with higher budgets
Planned and executed digital marketing campaigns/ads, content calendars, budgets, and communication strategies
Administered a new content strategy and provided continuous feedback to management and team
Developed and managed social media channel touch points (followers, engagement rates, online activations)
Recommended seasonal and tactical initiatives to activate and engage online communities
Presented performance and measurement reports based on campaign goals and KPIs
Built an in-depth understanding of industry trends and recommended areas of development

Increased followers on Instagram and Facebook from 0 to 5,000+ through the creation, launch, and implementation of the website, brand identity, and social media strategy of a local supermarket (online and offline)
Increased social media visibility every month by creating, posting, and commenting on hundreds of images and postings on behalf of clients
Authored and edited content along with copywriting and linguistic review of website content, product brochures, press releases, and mobile apps
Managed several clients’ social media pages and ads on Instagram, Facebook, LinkedIn, and Twitter
Developed and pitched creative digital concepts, strategies, and tactics for clients such as Hibou Supermarket, Digital File, and Lynx Trailers

Implemented marketing and promotion tactics that resulted in 43% growth of total social media shares and 26% increase of website traffic for clients through social media posts
Increased footfall at the new location at Smoking Bun, a well-known local burger joint franchise, by creating, producing, and implementing a successful activation concept both online and offline
Achieved a full house opening event for Les Malins, a high-end French brasserie, by creating a brand identity and achieving awareness through a social media communication campaign
Accomplished a full house opening event for a new Hugo Boss location by creating and implementing their social media communication strategy
Managed social media accounts and ads for clients on Instagram, Facebook, LinkedIn, and Zomato
Presented new pitches and strategies, monthly reports, and budget sheets for clients

Developed online marketing campaigns and competitions, effectively increasing followers by 1,500+ and driving brand awareness
Implemented Instagram ads, campaigns, and promoted client pages daily raising engagement and sales for al Mandaloun Café, a local cafe franchise by 15%
Managed social media accounts for corporate clients on Instagram, Facebook, and LinkedIn
Created and commented on hundreds of images and postings on behalf of clients
Prepared and presented new pitches, strategies, campaigns, monthly reports, and budgets for clients

Increased engagement from under 1M to 10M Likes in 18 months across all social media platforms
Co-hosted and co-produced the weekday morning shows
Produced and presented on-air segments such as Sneak Peek of the Week with Karel
Authored radio ads for international and local brands such as Coca Cola, Le Mall, Sukleen/Averda, Classic Burger, and Cinemacity
Scripted and performed voice-overs for commercials and promos
Participated in live on-air road shows and promotional activities for Coca Cola, Trident, and Samsung
Responded to listener posts and exchanged conversations with listeners on WhatsApp and Social Media
Attended and critiqued movie premieres on air and participated in promotions